alberto culver company
jonesboro, AR USA
The Alberto Culver Company throughout its history has demonstrated every year its ability to sustain and build powerful brand names. The company's original and flagship product, Alberto VO5 Hairdressing is still, by far, the market leader in its category after 50 years on retailer's shelves. Through savvy marketing, the company competes head to head against much larger competitors to market category leading brands such as Static Guard, Mrs. Dash, Nexxus, TRESemme, Consort, and FDS. Its Alberto VO5 brand of hair care products and St. Ives Swiss Formula hair and skin care products are aggressively marketed both in the US and internationally. Overall, the company ranks number seven in the US hair care market and in a number of important categories in the US and internationally, we are the leader.
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