Employer Profile

Sinclair Customer Metrics

Sinclair Customer Metrics

San Antonio, TX USA

It takes more than lip service to survive in a service-driven economy. That was the belief on which Sinclair Customer Metrics (SCM) was built. In 1987, SCM began as an offshoot of Sinclair & Associates (an advertising agency). For years Sinclair had helped clients create advertising campaigns built on a platform of care and attention to customers. However, most clients had no idea of how good or bad their customer service was because they failed to measure it.

Operating under the belief that service, like sales, should be measured and monitored closely, Sinclair launched an independent customer service measurement company. That company evolved and is now Sinclair Customer Metrics, Inc. After researching ways to assess customer service, Sinclair felt that a new, but little known (at the time), method of research called mystery shopping offered the best means of assessing the performance of front-line employees. So mystery shopping was the first service offered by Sinclair.

In 1987 there was less than a handful of companies in the U.S. that offered mystery shopping, making Sinclair a pioneer in the field. At that time mystery shopping results were reported on paper, usually long after the actual research took place; in many cases it took over a month. This severely limited the relevance and, therefore, the usefulness of the research. The lag-time in reporting fell short of Sinclair's goal, which was to deliver summarized service data as quickly as sales data was, through point of sale systems. This goal was achieved before the end of 1989 with the introduction of a software program called InsightŪ, capable of reporting service data in hours, not weeks. The ability to quickly deliver service measurement results on store level performance vastly improved the benefits of mystery shopping and raised the bar to a new industry standard.

Fast forward to today: Sinclair continues to define new ways in which businesses can benefit from customer related research. Embracing new technologies, Sinclair now also provides state-of-the-art customer satisfaction and employee satisfaction measurement programs.

Sinclair is a knowledgeable measurement company staffed with accomplished practitioners that understand measurement design, administration, analysis, and reporting.


Company: Sinclair Customer Metrics
Posting Company Type: Employer
First and Last Name: Emmett Godley
Industry: Quality
Address: 300 E. Sonterra Blvd
Zip/Postal Code: 78258
Phone: << Hidden Information >>
Fax (numbers only):
URL: http://www.sinclaircustomermetrics.com
Registered From: 02/14/2012
Jobs: 0 jobs posted / 0 jobs currently available

The following jobs are available:

No jobs found for this employer.


Browse Jobs By State
Jobs in Alabama Jobs in Alaska Jobs in Arizona Jobs in Arkansas Jobs in California Jobs in Colorado Jobs in Connecticut
Jobs in Delaware Jobs in District of Columbia Jobs in Florida Jobs in Georgia Jobs in Hawaii Jobs in Idaho Jobs in Illinois
Jobs in Indiana Jobs in Iowa Jobs in Kansas Jobs in Kentucky Jobs in Louisiana Jobs in Maine Jobs in Maryland
Jobs in Massachusetts Jobs in Michigan Jobs in Minnesota Jobs in Mississippi Jobs in Missouri Jobs in Montana Jobs in Nebraska
Jobs in Nevada Jobs in New Hampshire Jobs in New Jersey Jobs in New Mexico Jobs in New York Jobs in North Carolina Jobs in North Dakota
Jobs in Ohio Jobs in Oklahoma Jobs in Oregon Jobs in Pennsylvania Jobs in Rhode Island Jobs in South Carolina Jobs in South Dakota
Jobs in Tennessee Jobs in Texas Jobs in Utah Jobs in Vermont Jobs in Virginia Jobs in Washington Jobs in West Virginia
Jobs in Wisconsin Jobs in Wyoming Jobs in American Samoa Jobs in Puerto Rico Jobs in Alberta Jobs in British Columbia Jobs in Manitoba
Jobs in New Brunswick Jobs in Newfoundland Jobs in Northwest Territory Jobs in Nova Scotia Jobs in Nunavut Territory Jobs in Ontario Jobs in Prince Edward Island
Jobs in Quebec Jobs in Saskatchewan Jobs in Yukon Territory


Browse Jobs By Metropolitan Area
Jobs in Atlanta Jobs in Austin Jobs in Baltimore Jobs in Birmingham Jobs in Boston Jobs in Buffalo Jobs in Charlotte Jobs in Chicago
Jobs in Cincinnati Jobs in Cleveland Jobs in Columbus Jobs in Dallas Jobs in Denver Jobs in Detroit Jobs in Hartford Jobs in Houston
Jobs in Indianapolis Jobs in Jacksonville Jobs in Kansas City Jobs in Las Vegas Jobs in Los Angeles Jobs in Louisville Jobs in Memphis Jobs in Miami
Jobs in Milwaukee Jobs in Minneapolis Jobs in Nashville Jobs in New Orleans Jobs in New York City Jobs in Oklahoma City Jobs in Orlando Jobs in Philadelphia
Jobs in Phoenix Jobs in Pittsburgh Jobs in Portland Jobs in Providence Jobs in Raleigh Jobs in Richmond Jobs in Riverside Jobs in Sacramento
Jobs in Saint Louis Jobs in Salt Lake City Jobs in San Antonio Jobs in San Diego Jobs in San Francisco Jobs in San Jose Jobs in Seattle Jobs in Tampa
Jobs in Virginia Beach Jobs in Washington, DC