Job Details

Novo Group, Inc.

Account Sales Executive - Inside


Account Sales Executive - Inside Ad Sales

(Cuyahoga Heights, OH)

Liturgical Publications

Job Profile


Company Description:

Novo’s client, Liturgical Publications (LPi) is an innovative company offering a full slate of digital print, communication, and consultative coaching products and services. They invest in both technology and their people to make sure they exceed customer expectations and offer their employees opportunities for growth and development.


The role is based initially remotely due to Covid-19; however, it will be based in the beautiful office accommodations in Cuyahoga Heights, OH when restrictions are lifted. Office Hours are 8-5. This role is positioned as an inside sales role with pre-sourced B2B leads initially, however, there is a ton of growth opportunity internally. Customers include churches, dioceses, non-profits, including community centers.


Family-owned since 1972, LPi is the market leader in their space. With offices across the United States, they are local to their customer base. Nearly 400 associates (and growing) sit in offices near: Milwaukee, WI; Cleveland, OH; Hartford, CT; Orlando, FL; Las Vegas, NV; and Dallas, TX; as well as having regional representatives based in the market nationwide.


At LPi they pride themselves in live their values. They seek first to listen to each other, customers, and partners. They acknowledge that each of us have unique gifts and talents created for the good of all. They believe many small improvements can make a big impact. They work hard and have the energy it takes to get the job done. They are motivated and unafraid to ask questions and they don’t look back! Instead, they choose to boldly look forward.


They gather to celebrate successes, each other, and the future ahead. With LPi you’d grow your career. You will provide customers with engagement-driven solutions, tools that streamline communication and increase efficiency so they can focus on their mission. One organization at a time, one community at a time, together they are changing the world!


For additional information visit their website at


Position Summary:

Reporting to the Advertising Sales Director - East & Inside Advertising Sales Director, this role will be equipped with the tools necessary and the support needed to succeed.


The organization offers continuous training and learning (they utilize the CHALLENGER sale model). Growth exists within the entire organization at all levels.


Overall, the Account Sales Executive will be expected to demonstrate strong autonomy in completing the tasks and overall duties of the role. S/he will have an opportunity to interact with and grow with a peer group locally. This is supported even during these times of being based remote.


What Makes this a Great Opportunity:

·         ; Guaranteed hourly rate $17.50 plus benefits. Uncapped commissions. On target earnings estimated at ~$68,000.

·         ; LPi’s every action is tied to their Passion Statement: We Help Our Customers Change the World

·         ; You will be encouraged to demonstrate entrepreneurial problem-solving skills, bring unique, effective approaches to new situations as part of collaborative team.

·         ; Together with your manager you will build an effective, dedicated and driven inside sales department focused on doing great work with no bureaucracy!


Essential Responsibilities:

As an Account Sales Executive responsible for national B2B Ad sales, you are responsible for driving new revenue growth by selling new digital and print advertising.

S/he will:

·         ; Be trained in the Challenger Sales Model.

·         ; Generates new sales leads from a variety of sources using multiple methods. (Leads provided & New sales are defined as a non-active advertiser / advertisement on any print or digital product for at least 13 subsequent calendar months.)

·         ; Produces a high volume (80-100/day) of outbound sales calls to local and regional businesses to cultivate new ad sales for assigned accounts.

·         ; Qualifies sales leads to determine the potential to become a prospect both before and during the actual sales call. Performs necessary and required follow-up to close the sale by creating a sense of urgency.

·         ; Establishes rapport and presents advertising solutions to close sales to local and regional businesses.

·         ; Tracks sales activity, within Excel Spreadsheet and CRM (Salesforce) for each targeted lead, prospect and follow up call.

·         ; Manages sales pipeline by creating urgency to win new business and hit assignment goals.

·         ; Organizes and manage time effectively to achieve daily and weekly sales goals.

·         ; Submits accurate and timely sales orders to ensure the ad is accurately produced.

·         ; Collects customer payments and submits for processing.

·         ; Maintains awareness of all advertising sales promotions and deadlines.


Success Criteria:

Your success will be measured and based on:

·         ; Personal growth while working and helping to create a great work environment

·         ; KPI’s and other metrics established in concert with the Manager

·         ; Progress toward overall defined goals within the various markets/accounts


Basic Qualifications:

·         ; Direct sales, high volume outbound calling, or inside B2B sales experience preferred

·         ; Strong Computer Skills & Experience using Excel, CRM Sales Genie, Google Maps preferred

·         ; Proven ability to be proactive

·         ; Strong time management and organizational skills necessary

·         ; Demonstrated problem solving and decision-making skills, especially in a fast-paced, dynamic environment

·         ; Strong sales skills applicable to short cycle and one-call close environment including prospecting and qualifying leads, needs assessment, sales presentation, handling objections, and closing sales

·         ; Ability to navigate organization hierarchies to get to decision maker


Desired Experience and Traits:

·         ; Strong team-player with a collaborative work ethic

·         ; Excellent prioritization, organization, and time management skills and ability to work with minimal supervision 

·         ; Detail oriented and organized

·         ; Deadline, goal, and outcome driven

·         ; Desire to learn new skills, technology, tools, and processes

·         ; Demonstrated proven communication and interpersonal skills  

·         ; Ability to consistently deliver

·         ; Ability to handle high call volume.


Educational Requirements:

  • Undergraduate degree not needed but ideal
  • Equivalent professional work experience with High School Diploma or G.E.D. equivalent



·         ; Reasonable Premiums on Medical/Dental/Vision (after 30 days)

·         ; Life Insurance provided and paid for by company

·         ; Short-Term Disability provided and paid for by company

·         ; Long-Term Disability available

·         ; Paid Time Off (outside of paid Holidays)

·         ; Sick Time provided

·         ; Volunteer Time (20 hrs. provided each year with pay)

·         ; Tuition Reimbursed up to $4K/yr.

·         ; Matching 401k



         & nbsp; 

The information contained in this document is CONFIDENTIAL to Novo Group, Inc. and the client named above.  We share it with others only for the purpose of determining where there may be an appropriate match between the client’s requirements and prospective candidates’ interests and qualifications.  No other use of the information is authorized. Novo Group, Inc. is an equal opportunity employer and recruitment services provider and does not unlawfully discriminate against any applicant or candidate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other class protected by federal or state law.

Req ID Number: JO-2012-7088

EEO Job Category: (3) Technicians

For Further Information Contact:


Cara Rybarik

Executive Search Consultant

Novo Group, Inc.




Direct: 312.617.9579




Job Category: Other [ View All Other Jobs ]
Employment Type: Full Time,
Experience (years): Unspecified
Job Location: Cuyahoga Heights, OH USA
Address: New Berlin, WI
Job Location Zip/Postal Code 44127
Posting Company Type Employer
Post Date: 12/23/2020 / Viewed 1 times
Contact Information
Company: Novo Group, Inc.

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